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Corporate video
Corporate promotional films assist in building trust with customers, develop brand identity and awareness, train employees, simplify complicated products, and serve as an important marketing tool.
Whoever said that there is no second chance to make a first impression was right. 75% of managers claimed that they watch corporate videos at least once a week! Thus, each view should be effective.
Promotional films production are made up of several stages:
Pre-production – planning of a budget, development of an appropriate concept, and creation of a script.
Production – following the establishment of a clear concept, a storyboard is created, detailing each scene.
When a video is made, the description includes the location and the talent involved, and the video is filmed by a highly-qualified camera crew using professional equipment. The creation of an animated video, on the other hand, includes an illustration of the script via a storyboard.
Post-production – following the filming of the video, it is refined and finalized using an elaborate graphic packaging, infographics, sound effects and music.
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Promotional Video
Promotional videos usually present new and innovative products or services. The main objective is to deliver the message in minimum time, as time and patience are rather scarce these days.
At the beginning of the process, we examine a number of important questions in order to develop a clear concept:
What’s the story behind the product?
Does the audience understand immediately the nature and value of the product?
Who is the product’s target audience and does the video solve a problem they have?
How to embed your visual language in the video?
And the most important question, what is your marketing plan for this video?
All these questions are moot if no one pays attention to you video. We will create the most innovative film and keep their eyes on your product.
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Animated Video
Animations illustrate processes with the help of moving drawings.
Within just one minute, we convey to the viewers how products, services and processes work.
An animated video can clearly explain to the employees about a company process, as well as show an interesting service to the world and even visualize a new product! (For example, a glass that measures the amount of beer that someone drank in a pub!)
Our animated videos get the job done for several reasons:
We develop a clear concept with a precise script, and pay attention to every movement in order to make it smooth and credible. In addition, we choose the narrator, appropriate sound effects and music to complete the particular atmosphere we want to convey.
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Exhibition Video
Exhibition videos and films complement the design of the booth.
At the beginning of the process, we examine the following issues:
What kind of exhibition is it? How do you attract the right audience to your booth?
When making a standard expo film, we aim to create it without sound (whether it is a video, an animation or even interchanging images), but with large and clear messages.
In case the film is intended for video wall screening, we create an interesting interaction between the screens, which transforms the time spent in the booth into a special experience.
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Campaign Video
It’s a known fact that video is the most effective marketing tool. Social networks promote videos more than any other type of content.
In general, a campaign video contains only one message, and its duration does not exceed 30 seconds.
We can provide you with a multitude of funny or emotional ideas that will make the viewers want to share your video.
Moreover, it is possible to produce a series of short videos containing the same visual language. Each video in the series will introduce one product from a line of products or one service from the service list of the advertizing brand.
Production of a campaign video requires a detailed cross-platform distribution plan. Therefore we closely work with various online advertising agencies that specialize in running social media campaigns.
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Pitch Video
Recently, pitch videos started to replace traditional presentations. Since a product can so easily be visualized through animation, many entrepreneurs see these videos as direct means of raising funds!
Pitch videos are usually short; they explain a problem and present its solution in one minute. Their advantage is obvious: the entrepreneur that produces such video is perceived as innovative and interesting, and automatically passes into the big league.
Videos produced for the purpose of a startup pitch can be made in a wide variety of techniques: two or three-dimensional animation, a video or a combination of both. The main thing is that the final film serves right the featured innovative product or service.
For example, a video introducing an innovative navigation app will combine real footage with infographics, indicating locations and additional information.
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